While chocolate, cheeses, and timepieces may be the first things that come to mind whenever the Alpine nation is mentioned, the world is missing out on a wealth of Swiss products

There are so many stereotypes that pop into people’s heads whenever Switzerland is mentioned. Along with the snow-capped peaks of the Matterhorn and surrounding ranges, many people – travellers and tourists, most especially – have an image of whimsically rustic cuckoo clocks (or, on the opposite end of the spectrum, luxury watches of superb quality) and highly useful Swiss Army knives in mind. Likewise, there is the lasting popularity of edible products such chocolates, sweets, and cheeses that have made brands like Ricola, Toblerone, and Lindt and Sprüngli popular in homes across the globe through the decades.


But because of this, most people outside of Switzerland are completely unaware that there are so many products that we make that cover almost all aspects of modern living. This, we feel, is a pity as the addition of Swiss products into one’s household equipage or wardrobe brings our exceptional standards for quality and craftsmanship to different parts of the world. It is something that we at Helvetia and Sons aim to address.



Why Buy Swiss?

As with generations of master craftsmen who believed in creating products that were beautiful, worked well, and built to withstand the ravages of time, today’s crop of Swiss creators, founders, and entrepreneurs adhere to the highest possible standards when it comes to overall product quality, practicality, and durability.

Likewise, modern Swiss products fall into several lifestyle categories that most people would probably not have expected. As such, there are numerous ways by which consumers outside of Switzerland can encounter, purchase, and enjoy our products and add a touch of everyday luxury into their lives.

Of course, some people will say that Swiss products tend to be expensive and balk at the prices. But, consider this: you invest a great deal into your home and are quite particular about the nature and quality of the products you buy for yourself and your family. Paying premium prices for items that you know are useful, will be of great benefit in one way or another (health or otherwise), and will last should be considered an investment in your wellbeing and that of your loved ones’.


What We Can Offer You

We at Helvetia and Sons pride ourselves in carrying brands that we feel embody the innovative, creative, and quality-centric spirit of today’s Switzerland. While some of these might not be very familiar, we can personally attest that the items each brand carries are made by master craftsmen and artisans or by companies with a firm stand on ethical sourcing and sustainability.



At present, we have products in the following categories from some of the top brands beloved by the Swiss people:

Toys and Accessories for Children and Infants
Stationery and Writing Instruments
Household Linens
Stylish Accessories


But aside from all these, as our way of reaching out to everyone and enabling them to learn more about our home country, those surfing onto our website will also get a chance to read articles about the Swiss people, our nation, our culture, the stories behind each brand  we carry and every artist whom we feature, and how all these are evolving in the 21st century and the context of the New Normal.

It is our hope that every story we post enables you, dear readers, to experience our nation and encourage you to explore all the wonderful possibilities that Switzerland and its brands have to offer. Until our next post, we say auf Wiedersehen und bleiben Sie gesund – see you soon and please stay safe.



Pictures: ZigZagZurich, FREITAG/Roland Tännler, Soeder, Vermicelleria