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      <image:title>SO MUCH MORE FROM SWITZERLAND</image:title>
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    <loc>https://helvetiasons.com/blogs/news/gongxo-gongxi-gift-our-beautiful-wooden-cows</loc>
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      <image:title>MOO-VING INTO THE YEAR OF THE OX WITH TRAUFFER&apos;S SWISS COWS</image:title>
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    <loc>https://helvetiasons.com/blogs/news/soap-of-switzerland</loc>
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      <image:title>SOOTHING SAGE FOR MIND AND BODY</image:title>
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    <loc>https://helvetiasons.com/blogs/news/interview-with-the-founder-meet-seraina-peter</loc>
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      <image:title>INTERVIEW WITH THE FOUNDER: MEET SERAINA PETER</image:title>
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    <loc>https://helvetiasons.com/blogs/news/founders-pick-an-interview-with-yvonne-robert</loc>
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      <image:title>FOUNDER&apos;S PICK: AN INTERVIEW WITH YVONNE ROBERT</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/dont-panic-its-organic</loc>
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      <image:title>DON&apos;T PANIC, IT&apos;S ORGANIC</image:title>
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    <loc>https://helvetiasons.com/blogs/news/creating-spaces</loc>
    <lastmod>2021-04-14T03:56:03+02:00</lastmod>
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      <image:title>CREATING SPACES</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/founders-pick-modernizing-the-art-of-correspondence</loc>
    <lastmod>2021-04-22T09:49:47+02:00</lastmod>
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      <image:title>FOUNDER&apos;S PICK: MODERNIZING THE ART OF CORRESPONDENCE</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/gift-guide-make-your-mums-day</loc>
    <lastmod>2021-04-27T04:24:50+02:00</lastmod>
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      <image:title>GIFT GUIDE: MAKE YOUR MUM&apos;S DAY!</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/valle-verzasca-the-verdant-heart-of-ticino</loc>
    <lastmod>2021-05-17T09:01:40+02:00</lastmod>
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      <image:title>VALLE VERZASCA: THE VERDANT HEART OF TICINO</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/women-of-switzerland-campaign</loc>
    <lastmod>2021-05-17T09:21:22+02:00</lastmod>
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      <image:title>Women of Switzerland Campaign</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/boost-employee-morale-in-2021</loc>
    <lastmod>2021-06-11T04:44:18+02:00</lastmod>
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      <image:title>BOOST EMPLOYEE MORALE IN 2021</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/ensoie-witnessing-the-evolution-of-swiss-style</loc>
    <lastmod>2021-06-14T05:41:42+02:00</lastmod>
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      <image:title>enSoie – WITNESSING THE EVOLUTION OF SWISS STYLE</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/do-it-all-for-dad</loc>
    <lastmod>2021-06-14T07:40:30+02:00</lastmod>
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      <image:title>DO IT ALL FOR DAD!</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/who-is-helvetia</loc>
    <lastmod>2022-04-19T11:25:07+02:00</lastmod>
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      <image:title>WHO IS HELVETIA?</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/founders-pick-swiss-icon-the-art-of-xu-ying</loc>
    <lastmod>2021-10-11T08:42:47+02:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0321/3855/9627/articles/Ricola.png?v=1624863663</image:loc>
      <image:title>FOUNDER&apos;S PICK: SWISS ICON – THE ART OF XU YING</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/sustainability-the-swiss-way</loc>
    <lastmod>2021-08-12T23:46:27+02:00</lastmod>
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      <image:title>Sustainability – the Swiss Way</image:title>
      <image:caption>Helvetia and Sons</image:caption>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/summer-in-switzerland-taking-a-refreshing-plunge</loc>
    <lastmod>2021-10-11T08:41:28+02:00</lastmod>
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      <image:title>Summer in Switzerland: Taking a Refreshing Plunge</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/zigzagzurich-where-art-is-woven-into-the-textiles</loc>
    <lastmod>2021-10-11T08:42:05+02:00</lastmod>
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      <image:title>ZigZagZurich: Where Art is Woven Into the Textiles</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/thank-god-it-s-freitag</loc>
    <lastmod>2021-09-27T07:12:38+02:00</lastmod>
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      <image:title>THANK GOD, IT&apos;S FREITAG!</image:title>
      <image:caption>Freitag bags Switzerland Singapore</image:caption>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/keep-it-fun-and-feminine-with-family-affairs</loc>
    <lastmod>2021-10-06T04:10:00+02:00</lastmod>
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      <image:title>KEEP IT FUN AND FEMININE WITH FAMILY AFFAIRS</image:title>
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    <loc>https://helvetiasons.com/blogs/news/founders-pick-manuel-der-hagopian-of-g8a-architects</loc>
    <lastmod>2021-10-13T08:20:52+02:00</lastmod>
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      <image:title>FOUNDER&apos;S PICK: MANUEL DER HAGOPIAN OF G8A ARCHITECTS</image:title>
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    <loc>https://helvetiasons.com/blogs/news/kitchen-comforts</loc>
    <lastmod>2021-11-19T02:23:15+01:00</lastmod>
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      <image:title>Swiss Kitchen Comforts</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/christmas-special-soap-and-candle-gift-box</loc>
    <lastmod>2021-11-03T06:41:14+01:00</lastmod>
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      <image:title>CHRISTMAS SPECIAL: SOAP AND CANDLE GIFT BOX</image:title>
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    <loc>https://helvetiasons.com/blogs/news/getting-creative</loc>
    <lastmod>2021-11-12T01:04:18+01:00</lastmod>
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      <image:title>GETTING CREATIVE</image:title>
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    <loc>https://helvetiasons.com/blogs/news/seraina-speaks-so-much-more-to-say-about-switzerland</loc>
    <lastmod>2021-12-15T02:26:17+01:00</lastmod>
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      <image:title>SERAINA SPEAKS! SO MUCH MORE TO SAY ABOUT SWITZERLAND</image:title>
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    <loc>https://helvetiasons.com/blogs/news/shop-small-the-case-for-small-business-saturday</loc>
    <lastmod>2021-11-23T06:26:36+01:00</lastmod>
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      <image:title>SHOP SMALL: THE CASE FOR SMALL BUSINESS SATURDAY</image:title>
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    <loc>https://helvetiasons.com/blogs/news/christmas-in-zurich</loc>
    <lastmod>2024-04-23T09:40:29+02:00</lastmod>
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      <image:title>A MAGIC ZURICH CHRISTMAS WITH ADRIENNE AND DOMINIQUE</image:title>
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    <loc>https://helvetiasons.com/blogs/news/tiger-swiss-singapore</loc>
    <lastmod>2022-01-11T00:02:47+01:00</lastmod>
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      <image:title>Tiger Swiss: Truly Iconic Footwear</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/sage-purifying-spaces-for-luna-new-year</loc>
    <lastmod>2022-01-28T04:18:23+01:00</lastmod>
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      <image:title>Sage: Purifying Spaces for Luna New Year</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/serainas-memories</loc>
    <lastmod>2022-01-28T04:31:26+01:00</lastmod>
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      <image:title>SERAINA&apos;S MEMORIES</image:title>
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    <loc>https://helvetiasons.com/blogs/news/conscious-consumption</loc>
    <lastmod>2022-02-18T01:33:30+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0321/3855/9627/articles/Slider_NEW.png?v=1644917245</image:loc>
      <image:title>Championing Conscious Consumerism</image:title>
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    <loc>https://helvetiasons.com/blogs/news/founders-pick-nathalie-kupfer-henares-of-portoro-interior</loc>
    <lastmod>2022-03-11T02:47:13+01:00</lastmod>
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      <image:title>FOUNDER&apos;S PICK: NATHALIE KÜPFER HENARES OF PORTORO INTERIOR</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/singapores-first-ever-swiss-spring-market-a-recap</loc>
    <lastmod>2022-04-08T18:01:12+02:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0321/3855/9627/articles/Stripe.png?v=1649401965</image:loc>
      <image:title>SINGAPORE&apos;S FIRST SWISS SPRING MARKET: A RECAP</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/a-welcome-touch-of-summer</loc>
    <lastmod>2022-04-15T03:01:36+02:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0321/3855/9627/articles/Globus.png?v=1649918619</image:loc>
      <image:title>A WELCOME TOUCH OF SUMMER</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/founder-s-pick-nina-egli-of-family-affairs</loc>
    <lastmod>2022-05-04T09:41:37+02:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0321/3855/9627/articles/Nina_15355543-4c1b-4157-a1f8-0fbb80d609a0.png?v=1650876279</image:loc>
      <image:title>FOUNDER&apos;S PICK: NINA EGLI OF FAMILY AFFAIRS</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/sweetly-sustainable-the-best-for-your-baby-by-petit-stellou</loc>
    <lastmod>2022-05-26T05:17:11+02:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0321/3855/9627/articles/Summer_NOOSHI_petit_stellou_1800x_7e314435-a38d-4797-b502-ae8c9f28da3e.webp?v=1653363924</image:loc>
      <image:title>Sweetly Sustainable: The Best for Your Baby by Petit Stellou</image:title>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/watch-this-space-a-new-helvetia-and-sons-is-coming-soon</loc>
    <lastmod>2023-01-31T13:39:16+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0321/3855/9627/articles/SLIDER.png?v=1656426985</image:loc>
      <image:title>WATCH THIS SPACE: A NEW HELVETIA AND SONS IS COMING SOON</image:title>
    </image:image>
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  <url>
    <loc>https://helvetiasons.com/blogs/news/founders-pick-usm-modular-furniture</loc>
    <lastmod>2022-09-21T10:53:10+02:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0321/3855/9627/articles/Stripe_6d3c25c4-a648-42e2-be30-c5ccc03eb1bd.png?v=1661783192</image:loc>
      <image:title>FOUNDER&apos;S PICK: USM MODULAR FURNITURE</image:title>
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